Email is dead, and The Force isnt real (or is it?)

Have to start this one of apologizing to all the Star Wars fans who opened this annoyed. Read on I promise it will turn out ok.
So let’s start at the beginning
A long time ago in a galaxy far, far away
Ray Tomlinson is hard at work putting together the final touch on what would revolutionise the world as we know it. (Ray would later be know as the inventor of email, creating amongst other things the now iconic @ symbol)
Email has since had it’s ups and downs it’s “New Hopes”, “Returns” (as if like a Jedi), and it’s “Awakenings” (See what I did there).
But with all of theses highs and lows it’s always been a “Force” to be reckoned with in the marketing arena. What it has sometimes lacked is a customer friendly approach. It sometimes got a bad reputation as a tool for mass marketing and hoping for the best. Spreading the dark side if you will, and hoping to turn at least one unsuspecting victim into a trooper.
What has happened over the last few years is “The Force has awakened” and email has a new customer centric approach, it is now on the side of the rebellion, wanting to provide the best possible experience for the end user, giving them personalised recommendations and real time product updates. It wants to help the customer find what they are looking for as quickly and easily as possible.
I have numerous clients and email is always in the top revenue streams every month, it sits in the top traffic generating channels and automations and personalisation are leading the way.
What your email needs is a someone to Luke (Skywalker) after it, to understand its behaviour, to know what you need to make it work.
As Obi-Wan once said (on email automations)

Star Wars | May 4th | ACR Digital

Well, if droids could think, there’d be none of us here, would there?”
So with that I don’t believe email is dead and I do believe in the power of The Force. Yes I have made every weak, cheesy cliche I could think of and no I’m not sorry (I had a chuckle writing this).
In closing (and all seriousness) email can work in your favour and provide real time, relevant and engaging customer content. It can provide a positive ROI for your business and has great potential
As Yoda once said
No! Try not! Do or do not, there is no try.

And May the 4th be with you
Happy emailing

Multi Tasking — The Best Way to F’Up Multiple Things at Once

So you get up early, you follow your morning routine set out by the insane amount of articles you have read on how to start your day THE most productive way.

You drink your water
You Meditate
You get in you hour of exercise, the list goes on…

You have your day all planned out, between your task manager and your calendar you are all set.

Then you go and balls it all up by thinking you can take on more and do three things at once.

Everyone has done it including me, so I’m no better. I was always of the opinion if tasks are similar or can flow side by side then why not bundle them together, the problem is the time you take to switch from one task to the other and back again is actually more draining than you think. If you block out say an hour for task X and in the midst of the work you think I could do task Y here too. You are not saving your self any time.

You start work on task X, say 15 mins in you start on task Y, your mind is already wondering now statistically its going to take you approx 20 mins to get your mind refocused on task X. So if you do the math, your likely to be 35 mins in to task X for around 20 mins of productive work, and all you have do is glanced at task Y to asses the amount of work needed to complete it, or how you are going to integrate it into task X.

If you had focused solely on task X, you would be over half way through your allotted time and have your task more than half completed.
Now if you swap from task X to task Y more than 3 times thats over an hour of time you have spend trying to refocus on the single task you originally only time blocked an hour to finish.
So your no further along, in fact you are now behind, both tasks are incomplete and your schedule for the day is pushing you to more on to the next job.

Still think you are a multi tasking machine?

There are exceptions to this rule, like every rule I guess but they are few and far between.
Even on the days when you are jumping from meeting to meeting juggling various different topics and making decisions based on the information in front of you, there are still countless occasions where you still have to go deep with your focus to accomplish your desired goal.

What you need to be able to do is limit (better yet remove) any possible distractions and deep dive into that project or task and just get it done. There are countless benefits to this both physically and psychologically.

Physically >
The Job is done (or at the very least moved in the right direction and is one step closer to completion)
It is less stressful and labour intensive

Psychologically >
You get the ever satisfying endorphin of removing that task from your todo list
You no longer have that nagging feeling of an incomplete task in the back of your head
The stress of moving a job forward has been removed
the list goes on …

So next time you think multi tasking will get more done in less time… think again

Your Input Controls Your Output

I was sat trying to come up with a really catchy title for this post, some kind of play on words maybe, a sarcastic take on what sounds like a boring nerdy, logically phrase.

Until I realised it pretty much is what it is, those 5 words are probably the truest, most logical and in a strange way, most inspiring words I could write.

“ Your Input Controls Your Output “

This can be applied to any given situation, any goal, dream, aspiration or challenge.

In the case of positive input, you, your kids and your family can achieve anything they want.

You have heard people say you get out what you put in? Yes?

You have a goal

I want to be a better version of me (this is a little vague, so hopefully you can be more specific)

* A Better Parent
* More Spiritual
* Have more structure in your day to enhance your focus etc
* A Diet
* A Marathon
* A Tough Mudder

Then only buy controlling your input can you achieve the desired output. But, how do you do this I hear you ask. Well that comes from making small but significant changes over a given period of time. I’m going to use a Marathon as an example, a few years back I was close to 16st and the only exercise I got was walking the fridge.

I started small with a couple of PT sessions in my house, upgraded to the gym, then started running outdoors. I made small changes to my diet along the way and started to read up on diet and nutrition.

After 16 weeks I had lost over 4 stone, reduced my waist size by over 6 inches and had ran my 1st half marathon.
Hell Runner

My runs started at 2 miles, then 5 mile, 7 mile, then added at least a mile a week for the remaining weeks. Small increments, steady pace, consistent training. To date I have ran 6 Tough Mudders, 1 Hell Run, I ran up Snowdon in 1hr 24 mins, (The Largest Mountain in Wales) and I have ran 3 full Marathons.

How have I done this, by controlling what goes in to my mind and my body. Through small changes that make a big difference over time. The logic can be used for anything. One change ignites the desire for another, and another and so on.

The desire spreads as soon as you see results and you feel your mind and body changing. Your body changes because of the training and the diet, your mind will change as soon as you start to feel difference in your mood and emotions. There is an unexplained buzz that comes from physical exercise that you get from nowhere else.

Don’t believe me, make the changes you keep telling yourself you want to and see what happens.

Is it hard work? Hell Yes!
Will it hurt? Probably!
Will you be a better person at the end of it! Guaran-dam-tee it!

I pride myself on being a good example to my kids, I show them that if they work hard they can achieve anything they want but this doesn’t come without sacrifice and commitment. They know I get up at 4 am to workout, they know I sometimes have to work long hours in the office. They also know that when I am with them they are my 100% focus, we play outside, run, cycle and play football together. We paint, play board games and video games together, and every week we have a ‘cheat meal’ tea and watch a movie. Together as a family.

My ‘input’ my ‘why’, the reason I workout to feel good and work hard to earn money is to prove for them and so the time we spend together is the best it possible can be.

Now its your turn, comment below with your ‘input’ your ‘why’ and let us know how you stay focused and committed to your goals.