The Importance of Email Automations

The importance of

email automations

engage audiences with automated email activity

Learn About Our email Marketing Strategy

Examples of email automation

Customer Welcome series : This is when a customer first signs up to receive your marketing emails, that can be as part of a lead generation campaign, post purchase or simply adding their email address into the sign up box on your homepage.


Cart Recovery : This is a series of emails sent after a customer has added a product to their basket but has ( for any number of reasons) not completed the purchase. 


Lapsed Customer : This series is can split into three additional series (depending on the life cycle of your customer), for example, three months lapsed, six month lapsed and 12 months lapsed. ‘lapsed being defined as an customer who is signed up to receive your marketing emails but has not made a purchase in the given period of time’.

what is email automation

In its simplest form: Email automation is the process of sending a triggered message to a customer at a specific point in their journey. 

Email automations can be as simple or as advanced as your ESP will allow but there are a number of ‘must have’s’ if you really want to see the benefits of these messages.  


The overall aim with automations is two fold, 

1. You don’t want customers going extended period of time without seeing them engage with an email and ultimately make a purchase 


2. You want your customer to know they are of value, whether thats at initial sign up ‘Thank you for signing up – This is what you can expect from us’ or when they haven’t purchased for a year – W e know its been a while and we miss you, just wanted to say hey’ 


Open rates

It’s been shown time and time again that although these emails are sent with predetermined parameters and rules sets, they have fantastic open rates. Why? 

Because they are based on actions made by the customers. They are relevant to purchase habits, life cycle or initial engagement with the brand. 

Welcome Email
Average Open Rate 91%
Abandon Basket
Average Open Rate 70%
Lapsed Customer
Average Open Rate 95%
General Marketing Emails

Tailor-Made Digital Marketing

Ask more questions

To make the most of your email marketing you need to understand your customer, to do this you simply ask more questions. 

How do you do this? 



Though consistent conversation and the addition of a preference centre. 


Preference centres allow the customer to tell you want they want and how often, are they a shopper who likes an offer or promotion, do they shop for themselves or the whole family, do they only want one email a month telling them whats new? all of these things can be learnt through the addition of preference control. 

We Solve Real Problems

what can we do for you?


we can help you gain more email subscribers ​


Help you convert more customers through engaging and relevant content


Help you retain more customers through emails with targeted campaign messaging

want to know more?

check out our YouTube channel or Podcast

Introduction to Email Series

Ep1 : The Welcome Series

Introduction to Email Series

Ep2: The Cart Recovery Series

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Join The Conversation

ACR Meet Nic Morgan

ACR Meet Nic morgan

Founder of Creative Pie Films

Nic Morgan

On this weeks show we talk to Nic Morgan of Creative Pie Films. We talk creative freedom, drones, Rob Schnieder and so much more. Why Nic is so in love with the moving image and how it has ‘tainted’ his movie-watching experience.  Nic gives his tips on how to start out in video if its new to you or your business and how mobile has changed the video landscape.
We also get his views on clean polished video content vs insta story ”real life” video?

Connect with Nic on Linked in and check out Creative Pie Films 

Want To Boost Your Business Today?

drop us a line and keep in touch

ACR Meet Lisa Maynard Atem

ACR meets lisa maynard-atem

Founder of the social word

Lisa Maynard-Atem

We are back again with a new episode of ACR’s podcast, this week we are chatting to Founder of The Social Word Lisa Maynard-Atem


What can I say about Lisa, she started out as a stylist who launched her blog and social channels to get active in a new and emerging space, a few years later she is responsible for the social channels of the most luxurious brand in the world Harrods. She took Harrods from a 0 to over 1+ million Instagram followers in her time there. Lisa has now spread her wings again and is embarking on a new chapter of her digital journey and we talk all about it. 


 Follow Lisa on Instagram @Stylisa and @The_Social_Word 


Do you want to grow your business?

we can do it together

ACR Meet Tink Taylor

aCR Meets tink taylor

President of dotdigital engagement cloud

tink Taylor

Welcome to the first episode of the ACR Radio, in this episode we tell you what you can expect from us in our new show and we get to chat to Dotmailer Founder and President Tink Taylor.

Tink Taylor founded Dotmailer in 1999, with over 20 years experience within digital communications. Serving as a member of the UK Direct Marketing Association’s Email Marketing Council and the Internet Advertising Bureau, Tink has judged the email, mobile and agency categories at the UK DMA’s awards for over half a decade. In 2014, Taylor was elected as Advisory Committee Member of the Board of the US Direct Marketing Association’s Email Experience Council. Tink first launched Dotmailer in the US at the end of 2012 and later took Dotmailer to APAC in 2015. Tink has also recently announced that he will be a judge at this years BMW i UK.


Follow Tink Taylor on Instagram @Tink.Taylor  and find out more about Dotmailer here

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Get Your Voice Heard

get your voice heard

the rise of voice assistants

How do siri, bixby and alexa play a roll in your business

Alexa, Google Home, Home pod, Siri, Bixby I could go on but the point is voice assistants are growing at an exponential rate . They are becoming more intuitive, more contextual and a lot more mainstream than they where even 18 months ago, but how can brands start to make voice work for them, how can you take this emerging technology and really produce benefits for your business and your consumer.

Customer service and dynamic FAQ solutions is one area where I see voice making the biggest impact on retail, to get market share and really build traction in the industry. Voice commerce is such a unique proposition because it is the ultimate convenience. You ask, you get, done. No app to open, button to click, device to switch on.

“Alexa – Insert request here” (I should include – other voice devices are available)

That said voice is also at its infancy and a lot of development in the area is needed, how many times have you threw three or four requests at Alexa or Bixby and you still didn’t get what you asked for, simple things like ‘Call Mum’, or ‘skip this song’ commands that these devices are sold on.  

So where do you start with a voice commerce presence?

With the consumer and the problems they face, what are the queries you see from customers over and over? What are you customer service team dealing with on a daily basis? Do you get a lot of queries that are costing more than they are worth?


Start simple (or as simple as you can make it), Customer service and dynamic FAQ solutions are where I would start. Let your customers ask Alexa, Siri or Bixby the questions they want answering about your business. 

Can I return online orders instore / How long does standard delivery usually take / Can I order click and collect to postcode X1 YZ2 

The challenge with voice will be you have to educate your customer, evolve your solution and stay ahead of the curve with developments, all at the same time, you will however get more learnings about customer habits and what your customer really wants from you as they will ask questions to there voice assistant that you could easily miss on a daily basis. 

How do you see voice evolving over the next 12 months, do you see if as a viable option for your business or are you not even thinking about it right now? 

Let us know in the comments below… 

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Are you Making Use of Your Weird Windows of Time?

How many times a day do you interact with your phone?

Statistically in the region of 2000+, resulting in over 150 mobile sessions and over 200 minutes of screen time (thats over 3hrs)

On how many occasions have you used your lack of time as an excuse not to do something?

Read that book, learn that new skill, go the gym, the list goes on …

When your waiting for the bus, train, taxi, wife to get ready, friend to show up, what is the first thing you instinctively do?

The answer – pick up your phone and open your favourite social media app, to endlessly scroll though all the things other people are doing. (statistically at least)

What should you do in these weird windows of time instead?

Use it to learn and grow. Instead of mindlessly scrolling though Facebook on your commute to work why don’t you pick up a book instead. Learn a new skill (if you are that connected to your phone download a learning app, a language app for example). Use the time to plan your day and decide on the top tasks you really need to complete to move closer to a goal. You could even go crazy and start writing on Medium.

I tried this for a couple of weeks and now I’m hooked on reading, so much so I was recently bought a Kindle. Which totally off topic is possible my most favourite toy of all time. Why? Because it does nothing but let me read, no notifications, distractions or wifi needed. It is light weight and I can have numerous books on the go at the same time. But I digress.

You will be surprised at how much you really can do in all the random windows of time that life presents. If you can spend 3hrs a day on your phone, just think in 6 months what you could achieve if you used this time more productively and with a purpose.

You could go one step further with this and actually plan tasks into this time, so any tasks you label with commute you do on the train (for example). That way you become more aware of these windows of time and are actively changing your behaviours to benefit from them instead of scrolling them away.